Case Study

Case Study

Case Study

CRM Search & Insights Platform

By unifying cross-platform search, side-by-side comparison, and CRM updates into one streamlined experience, the solution transformed the firm’s end-to-end investor research workflow—cutting manual effort, raising data accuracy, and enabling faster, more targeted outreach.

By unifying cross-platform search, side-by-side comparison, and CRM updates into one streamlined experience, the solution transformed the firm’s end-to-end investor research workflow—cutting manual effort, raising data accuracy, and enabling faster, more targeted outreach.

By unifying cross-platform search, side-by-side comparison, and CRM updates into one streamlined experience, the solution transformed the firm’s end-to-end investor research workflow—cutting manual effort, raising data accuracy, and enabling faster, more targeted outreach.

Client

Client

Financial services firm specializing in fundraising

Financial services firm specializing in fundraising

Financial services firm specializing in fundraising

Industry

Industry

Finance / Financial Services / Fundraising / Capital Markets

Finance / Financial Services / Fundraising / Capital Markets

Finance / Financial Services / Fundraising / Capital Markets

Duration

Duration

3 Months

3 Months

3 Months

AJAIA
Services

AJAIA
Services

Full-stack engineering • Systems integration • AI automation • Deployment • Training & enablement

Full-stack engineering • Systems integration • AI automation • Deployment • Training & enablement

Full-stack engineering • Systems integration • AI automation • Deployment • Training & enablement

Tech Stack

Tech Stack

Python, FastAPI, Docker, Azure, Dynamics365, HTML5, CRM + Preqin, Dakota, Fintrx, ZoomInfo, PitchBook

Python, FastAPI, Docker, Azure, Dynamics365, HTML5, CRM + Preqin, Dakota, Fintrx, ZoomInfo, PitchBook

Python, FastAPI, Docker, Azure, Dynamics365, HTML5, CRM + Preqin, Dakota, Fintrx, ZoomInfo, PitchBook

The Opportunity

Financial teams relied on multiple $20K-per-seat databases, but analysts still spent hours reconciling conflicting information and manually updating CRM records. The combination of high software costs, slow research cycles, and poor data quality directly reduced deal velocity—making this a high-ROI area for process automation and workflow modernization.

  • Expensive data ecosystem
    Maintaining several premium research tools created significant recurring costs.

  • Excessive analyst time spent reconciling data
    Manual comparison across platforms consumed hours daily per person.

  • Low data reliability
    Conflicting fields made it difficult to determine which information was correct, leading to CRM inconsistencies.

  • Lost revenue opportunities
    Outdated CRM entries slowed outreach and reduced responsiveness during key fundraising moments.

The Process

1. Diagnose the Workflow Challenges
Mapped the research and outreach process end-to-end, identified delays, data inconsistencies, and cost drivers, and aligned on success metrics for speed, accuracy, and CRM reliability.

2. Map the Data Landscape
Documented all internal and external platforms, how analysts used them, and where conflicting or incomplete information created operational risk.

3. Establish a Unified Data Structure
Designed a consistent model for firm and contact data—defining rules for schema alignment, deduplication, and how to resolve discrepancies across sources.

4. Prepare and Validate Information Flows
Cleaned and normalized incoming data to ensure that the system received accurate, comparable information from each platform.

5. Build the Unified Search Experience, Comparison Engine & CRM Sync
Developed a single interface that pulls results from every platform, compares them side-by-side through a dedicated comparison engine, highlights discrepancies, and enables one-click updates to Dynamics 365.

6. Deploy Securely with Governance & Monitoring
Launched the solution in a secure, access-controlled cloud environment with SSO, auditability, and monitoring to ensure long-term reliability.

7. Enable the Team for Daily Adoption Provided hands-on training, clear documentation, and support to help the team incorporate the new workflow into daily operations.

The Opportunity

Financial teams relied on multiple $20K-per-seat databases, but analysts still spent hours reconciling conflicting information and manually updating CRM records. The combination of high software costs, slow research cycles, and poor data quality directly reduced deal velocity—making this a high-ROI area for process automation and workflow modernization.

  • Expensive data ecosystem
    Maintaining several premium research tools created significant recurring costs.

  • Excessive analyst time spent reconciling data
    Manual comparison across platforms consumed hours daily per person.

  • Low data reliability
    Conflicting fields made it difficult to determine which information was correct, leading to CRM inconsistencies.

  • Lost revenue opportunities
    Outdated CRM entries slowed outreach and reduced responsiveness during key fundraising moments.

The Process

1. Diagnose the Workflow Challenges
Mapped the research and outreach process end-to-end, identified delays, data inconsistencies, and cost drivers, and aligned on success metrics for speed, accuracy, and CRM reliability.

2. Map the Data Landscape
Documented all internal and external platforms, how analysts used them, and where conflicting or incomplete information created operational risk.

3. Establish a Unified Data Structure
Designed a consistent model for firm and contact data—defining rules for schema alignment, deduplication, and how to resolve discrepancies across sources.

4. Prepare and Validate Information Flows
Cleaned and normalized incoming data to ensure that the system received accurate, comparable information from each platform.

5. Build the Unified Search Experience, Comparison Engine & CRM Sync
Developed a single interface that pulls results from every platform, compares them side-by-side through a dedicated comparison engine, highlights discrepancies, and enables one-click updates to Dynamics 365.

6. Deploy Securely with Governance & Monitoring
Launched the solution in a secure, access-controlled cloud environment with SSO, auditability, and monitoring to ensure long-term reliability.

7. Enable the Team for Daily Adoption Provided hands-on training, clear documentation, and support to help the team incorporate the new workflow into daily operations.

The Opportunity

Financial teams relied on multiple $20K-per-seat databases, but analysts still spent hours reconciling conflicting information and manually updating CRM records. The combination of high software costs, slow research cycles, and poor data quality directly reduced deal velocity—making this a high-ROI area for process automation and workflow modernization.

  • Expensive data ecosystem
    Maintaining several premium research tools created significant recurring costs.

  • Excessive analyst time spent reconciling data
    Manual comparison across platforms consumed hours daily per person.

  • Low data reliability
    Conflicting fields made it difficult to determine which information was correct, leading to CRM inconsistencies.

  • Lost revenue opportunities
    Outdated CRM entries slowed outreach and reduced responsiveness during key fundraising moments.

The Process

1. Diagnose the Workflow Challenges
Mapped the research and outreach process end-to-end, identified delays, data inconsistencies, and cost drivers, and aligned on success metrics for speed, accuracy, and CRM reliability.

2. Map the Data Landscape
Documented all internal and external platforms, how analysts used them, and where conflicting or incomplete information created operational risk.

3. Establish a Unified Data Structure
Designed a consistent model for firm and contact data—defining rules for schema alignment, deduplication, and how to resolve discrepancies across sources.

4. Prepare and Validate Information Flows
Cleaned and normalized incoming data to ensure that the system received accurate, comparable information from each platform.

5. Build the Unified Search Experience, Comparison Engine & CRM Sync
Developed a single interface that pulls results from every platform, compares them side-by-side through a dedicated comparison engine, highlights discrepancies, and enables one-click updates to Dynamics 365.

6. Deploy Securely with Governance & Monitoring
Launched the solution in a secure, access-controlled cloud environment with SSO, auditability, and monitoring to ensure long-term reliability.

7. Enable the Team for Daily Adoption Provided hands-on training, clear documentation, and support to help the team incorporate the new workflow into daily operations.

Our Solution

We built a unified interface that consolidates all financial data sources into one search, uses a comparison engine to resolve discrepancies, and syncs updates directly to Dynamics 365. The result is faster research, better data accuracy, and a consistently up-to-date CRM.

Key Capabilities

Key Capabilities

Key Capabilities

Unified Multi-Source Search

Pulls data from your CRM and leading financial datasets in a single query to give analysts an immediate, complete view of any firm or contact.

Side-by-Side Data Comparison

Lays out all matched profiles next to each other, highlighting conflicts, gaps, and inconsistencies so analysts can trust what they see.

Intelligent Profile Scoring

Ranks each version of a record by confidence and completeness, helping users instantly identify the most accurate, outreach-ready data.

One-Click CRM Sync & Create

Lets analysts push validated data into Dynamics 365 or create new profiles instantly—no manual entry, no duplication, no errors.

Integrated Research-to-Outreach Workflow

Removes redundant steps, shortens reconciliation time, and enables fast movement from search to action in one continuous flow.

Centralized, Governed Workspace

Replaces fragmented tools with a single secure environment that improves data quality, reduces subscription overhead, and enforces consistent workflows.

Impact

The unified platform transformed how analysts prepare for outreach. Manual reconciliation disappeared, CRM updates became a one-click action, and data quality improved across the board. As a result, analysts acted sooner, reached more of the right contacts, and avoided the delays that previously slowed deal momentum.

Key Performance Indicators

  • ~85% reduction in manual research time
    Analysts reclaimed hours per day that were previously spent checking multiple platforms and reconciling conflicting data.

  • 5× faster CRM updates

    Updating Dynamics 365 went from a slow, manual process to an almost instantaneous workflow, reducing missed outreach windows.

  • 2–3× faster time-to-insight for account profiling

    Unified search and a comparison engine enabled analysts to validate information and make outreach decisions significantly faster.

  • 20–30% increase in outreach engagement

    Higher-quality data and faster preparation allowed analysts to reach more prospects, earlier and more accurately.

  • 99.9% reliable bidirectional data sync

    Nearly error-free updates ensured CRM data remained accurate, trusted, and aligned across the organization.

  • Improved ROI on high-cost data platforms

    By eliminating duplicate research and manual reconciliation across $20K+/seat databases, the team extracted far greater value from existing subscriptions.

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